Blogger support for iOS ended

Since Google no longer provides Blogger for iOS this website has been moved here. I leave this website up as an archived moment in time.

feithfocus.wordpress.com/blog/

Cadillac Electric Car flop - repeating the past

Back in the early 1980's when I was looking to purchase my first car I remember General Motors dominated the automobile landscape. The Corvette represented ultimate performance. Buick and Oldsmobile were the opulent comfort brands. Pontiac and Chevrolet led the way in affordable sporty value. Looking back I realize that the same cars offered at the time were also the ones that brought the company down. Notably, the Cadillac Cimarron. This was a rebranded Chevy without much effort put into actually rebranding. In fact, people who purchased the less expensive Chevy Cavalier were essentially purchasing a Cadillac.

History is repeating itself again with the introduction of the Cadillac ELR - which is essentially a Chevy Volt but for a heck of a lot more money. The ELR costs double the Volt's price of approximately $35,000. That puts the ELR in Tesla territory. 

Of course the Cadillac ELR hasn't sold well. Consumers are smarter and recognize value. The curiosity of electric cars is at a high level (even tho gas prices have begun falling) and Cadillac's effort to pull another fast one by rebadging one of their cheaper models and reselling it for twice the price just tells me they haven't learned from their past mistakes. 

Let's hope the new Chevrolet Bolt is a success at an even lower price point than the Volt. General Motors should be lauded for efforts to revitalize its brand. But I hope we don't see a rebranded Cadillac based on the Bolt for twice the price.